Measurement Guide
How to Measure
Use a soft measuring tape and measure over your bare skin or thin underwear. Keep the tape parallel to the floor and breathe naturally. Take measurements in both inches and centimetres for accuracy.
Bust Measurement
Measure the fullest part of your chest, keeping the tape parallel to the floor. Do not pull too tight — allow slight breathing room.
Band / Underbust
Measure snugly directly under your bust. This determines your bra band size (30, 32, 34, 36, 38, 40).
Waist Measurement
Measure at the narrowest point of your waist, usually about 1 inch above your navel.
Hip Measurement
Measure the fullest part of your hips, approximately 7–9 inches below your waist.
Lingerie Sizing
Bra Size Chart
| Band Size | Cup A | Cup B | Cup C | Cup D | Cup DD | Underbust (in) | Underbust (cm) |
|---|---|---|---|---|---|---|---|
| 30 | 30A | 30B | 30C | 30D | 30DD | 26–27" | 66–69 cm |
| 32 | 32A | 32B | 32C | 32D | 32DD | 28–29" | 71–74 cm |
| 34 | 34A | 34B | 34C | 34D | 34DD | 30–31" | 76–79 cm |
| 36 | 36A | 36B | 36C | 36D | 36DD | 32–33" | 81–84 cm |
| 38 | 38A | 38B | 38C | 38D | 38DD | 34–35" | 86–89 cm |
| 40 | 40A | 40B | 40C | 40D | 40DD | 36–37" | 91–94 cm |
Underwear & Briefs
Brief Size Chart
| Size | Waist (in) | Waist (cm) | Hip (in) | Hip (cm) |
|---|---|---|---|---|
| XS | 24–26" | 61–66 cm | 34–36" | 86–91 cm |
| S | 26–28" | 66–71 cm | 36–38" | 91–97 cm |
| M | 28–30" | 71–76 cm | 38–40" | 97–102 cm |
| L | 30–33" | 76–84 cm | 40–43" | 102–109 cm |
| XL | 33–36" | 84–91 cm | 43–46" | 109–117 cm |
| 2XL | 36–40" | 91–102 cm | 46–50" | 117–127 cm |
Sleepwear
Sleepwear Size Chart
| Size | Bust (in) | Bust (cm) | Waist (in) | Waist (cm) | Hip (in) | Length |
|---|---|---|---|---|---|---|
| XS | 30–32" | 76–81 cm | 22–24" | 56–61 cm | 32–34" | Short/Regular |
| S | 32–34" | 81–86 cm | 24–26" | 61–66 cm | 34–36" | Short/Regular |
| M | 34–36" | 86–91 cm | 26–28" | 66–71 cm | 36–38" | Regular/Tall |
| L | 36–38" | 91–97 cm | 28–30" | 71–76 cm | 38–40" | Regular/Tall |
| XL | 38–41" | 97–104 cm | 30–33" | 76–84 cm | 40–43" | Tall |
Expert Advice
Fit Tips
Bralette Fit
Your bralette should lie flat against your sternum. Straps should be snug but not dig in — you should be able to slide two fingers underneath comfortably.
Between Sizes?
If you're between sizes, we recommend sizing up for comfort in bralettes, and sizing down for briefs and thongs for a more secure fit.
Sleepwear Sizing
We cut our sleepwear with ease in mind. If you prefer a relaxed, draping fit, stay true to size. For a closer silhouette, size down by one.
Size Comparison Tool
Not sure how your usual size translates to VELOUR? Use our size converter.
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Frequently Asked
Sizing FAQ
Measure your underbust (band size) and full bust. Subtract your band size from your bust measurement — each inch of difference corresponds to a cup size (1"=A, 2"=B, 3"=C, 4"=D, 5"=DD).
Yes, generally our sizes run true. However, some of our lace bralettes are designed with a relaxed fit, so we recommend checking individual product pages for specific fit notes.
We recommend sizing up for tops and bralettes, and sizing down for briefs. If you're unsure, our customer team is happy to help — reach us at contact.html.
Absolutely. We carry sizes XS through 4XL across most styles. Bra band sizes extend from 28 to 44, with cup sizes A through G. Availability varies by style — check the product page for exact options.
Yes, we offer free size exchanges within 30 days of delivery. Items must be unworn, unwashed, and in original packaging with tags attached.
For our underwire bras, the wire should sit flat against your ribcage and fully encircle the breast tissue. If the wire pokes or sits on breast tissue, try a larger cup size or wider wire style.
Our bra charts use US sizing. UK sizes differ in cup — a US 34D is a UK 34D, but a US 34DD is a UK 34E. Our size guide includes both where applicable.
Use a flexible soft measuring tape (the kind used for sewing). Avoid ruler or rigid tape measures. If you don't have one, a piece of string measured against a ruler works perfectly.